Many of us regard money as the only form of capital needed when starting a business and hence when we get a brilliant business idea we often push it aside because we believe we lack capital. A number of successful Zimbabwean entrepreneurs we have spoken to attest to having no personal finacial capital when they started their businesses, in fact they attribute the start and success of their businesses to something much more valuable. Social Capital!
Financial capital is the funding you need to get off the ground, sustain growth, and develop operations. Human capital is the team that brings value to your organization. And while both are essential resources for your business,SOCIAL CAPITAL — the connections and shared values that exist between people and enable cooperation — is the key to entrepreneurial success.
You see, when you’ve developed a wealth of social capital, you can obtain any other resources you need — whether that means gaining investors, recruiting experts, or building your team with the best of the best.
Register for the April #PC4W class & learn how you too develop your networks and connections into a wealth of social capital that will help you start/grow your business/organisation
